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Congratulations, Mr. Internet! This Is Your Life. - The Internet is changing
the world in which we live.
Information Week, November 1, 2004 Nicholas Economides.
http://www.informationweek.com/story/showArticle.jhtml?articleID=51201322
Older
Americans and the Internet - Just
22% go online, but their enthusiasm for email
and search may inspire their peers to take
the leap.
Pew Internet & American Life Project, March 28, 2004, Fox, Susannah.
http://www.pewinternet.org/PPF/r/117/report_display.asp,
accessed on Sept 10, 2004.
Internet
Use by Region in the U.S. - How
does your area of the country rank?
Pew Internet & American Life Project, August 27, 2003, Spooner, Tom
http://www.pewinternet.org/PPF/r/98/report_display.asp,
accessed on Sept 10, 2004.
Online
Leads Ad Recovery - More than half
(54 percent) of marketers expected to increase
spending for online advertising in 2005,
with cable television trailing at 36 percent.
http://www.clickz.com/stats/markets/advertising/article.php/3408361
Parents
Online - Looking to attract families?
Parents are more wired than non-parents and are
more likely
to the web for getting religious information.
Pew Internet & American Life Project,
November 17, 2002, Allen, Katherine
http://www.pewinternet.org/PPF/r/75/report_display.asp,
accessed on Sept 10, 2004.
Faith
Online -
64% of wired Americans have used the Internet
for spiritual or religious purposes
Pew Internet & American Life Project, April 7, 2004, Rainie, Lee
http://www.pewinternet.org/PPF/r/126/report_display.asp,
accessed on Sept 10, 2004.
Moms
Find Time Online -
Nearly 30 percent have made new friends while
visiting online community spaces. Should
you start your own online community?
ClickZ Stats, May 7, 2004, Greenspan, Robyn
http://www.clickz.com/stats/big_picture/demographics/article.php/3351331,
accessed on Sept 10, 2004.
Americans
Embrace Technologies that Bring Control to
their Lives -
Perhaps no technology has been as influential
to Americans' sense of control as the "create-your-own-adventure" experience
of the Internet.
Barna.org, April 1, 2003,
http://www.barna.org/FlexPage.aspx?Page=BarnaUpdate&BarnaUpdateID=136,
accessed on Oct 12, 2004.
More
Americans Are Seeking Net-Based Faith Experiences -
The report projects that within this decade
as many as 50 million individuals may rely
solely upon the Internet to provide all of
their faith-based experiences.
Barna.org, May 21, 2001,
http://www.barna.org/FlexPage.aspx?Page=BarnaUpdate&BarnaUpdateID=90,
accessed on Oct 12, 2004.
Jet Blue's Stay-At-Home Work Force
Jet Blue Airways has created a system where 800 reservation agents are able log on to a computer network and do their jobs without ever leaving their home.
CBSNews.com, Jan. 13, 2004,
http://www.cbsnews.com/stories/2004/01/13/eveningnews/main593026.shtml, accessed on Feb 23, 2005.
HELPFUL LINKS
U.S.
Census Bureau - Helping you make informed decisions
http://www.census.gov/main/www/srchtool.html
Small Business Trends - find out more about
the forces driving small and midsize business
http://www.smallbusinesses.blogspot.com/
Web Marketing Today - Offering the Web's largest
source of key information about doing business
on the Net.
http://www.wilsonweb.com
Marketing Experiments Journal - An online laboratory with a simple five-word mission statement: To discover what really works. They test every conceivable marketing method on the Internet and then publish the results.
http://www.marketingexperiments.com/
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